The Blog

The Modern Wholesale Playbook

How today's CPG brands find best-fit retailers, reach buyers, and scale without brokers.

May 5, 2025·8 min read

How CPG Founders Should Handle Trademark Registration

Learn trademark search costs, USPTO application steps, Office Action responses, and how to find a startup-friendly attorney. A practical guide for CPG founders.

May 4, 2025·7 min read

Maximizing Promotional ROI for CPG Brands

Learn how to calculate promotional ROI, compare promo types, and use POS data to measure real lift. A founder's guide to smarter trade spend.

May 3, 2025·8 min read

Expo West Exhibitor Countdown, Your 12-Month Checklist

Plan your Expo West exhibit with this month-by-month exhibitor countdown checklist covering booth selection, pre-show marketing, and post-show lead conversion.

May 2, 2025·7 min read

Target Test Programs, UNFI vs Direct to Warehouse

Compare Target's UNFI test program and direct-to-warehouse onboarding to find the best path for your CPG brand.

May 1, 2025·7 min read

How to Choose the Best E-Commerce Platform for CPG Brands

Compare Shopify, Squarespace, and BigCommerce for your CPG brand. Features, costs, and migration tips to build a DTC foundation that fuels retail growth.