The Blog

The Modern Wholesale Playbook

How today's CPG brands find best-fit retailers, reach buyers, and scale without brokers.

How to Build a CPG Marketing Plan With a Small Team

Sep 3, 2026·9 min read

How to Build a CPG Marketing Plan With a Small Team

Build a practical CPG marketing plan for a small team, covering positioning, channel priorities, retail execution, measurement, and a focused 30-day rollout.

Recent

The Best Faire Account Management Services in 2026

Aug 7, 2026·12 min read

The Best Faire Account Management Services in 2026

A side-by-side comparison of Faire account management services in 2026. Real pricing for Overjoy, Parker-Lambert, Candid Founders, agencies, and VAs.

Opener vs Overjoy, Which Wholesale Service Fits You

Aug 7, 2026·10 min read

Opener vs Overjoy, Which Wholesale Service Fits You

Opener vs Overjoy compared on pricing, model, sample follow-up, and reorder management. Real 2026 pricing and a fair read on when each one is the better fit.

Why Claude Fable 5 Is a Game Changer for Wholesale Brands

Jun 11, 2026·8 min read

Why Claude Fable 5 Is a Game Changer for Wholesale Brands

Claude Fable 5 is built for long-running, autonomous work. Here is how that capability could change retailer research, buyer outreach, and wholesale growth for CPG brands.

How CPG Brands Can Use Claude CoWork for Wholesale Growth

May 13, 2026·18 min read

How CPG Brands Can Use Claude CoWork for Wholesale Growth

How food and beverage brands use Claude CoWork to manage wholesale operations, from cleaning distributor data to automating retailer outreach prep.

Apr 30, 2026·8 min read

How to Build a CPG Brand Story That Connects with Consumers

Learn how to craft a compelling CPG brand story that connects emotionally with consumers. Covers narrative elements, packaging integration, and real examples.

How to Sell CPG Products to Resorts, Hotels, and Unique Venues

Apr 29, 2026·9 min read

How to Sell CPG Products to Resorts, Hotels, and Unique Venues

Learn how to sell CPG products to resorts, hotels, and unique venues. Covers IP protection, order volumes, buyer contacts, and placement strategies.

Archive

C-Store Brokers That Actually Grow Convenience Brands

C-Store Brokers That Actually Grow Convenience Brands

Find the right C-store brokers for your CPG brand. Learn how to evaluate convenience store broker candidates, secure shelf space, and drive promotions.

Apr 28, 2026·8 min read

How to Find Foodservice Brokers for Restaurants and Institutions

How to Find Foodservice Brokers for Restaurants and Institutions

Learn how to find and hire foodservice brokers with real distributor and operator relationships to get your CPG brand into restaurants and institutions.

Apr 27, 2026·9 min read

How US Brands Break Into Canadian Foodservice Wholesale

How US Brands Break Into Canadian Foodservice Wholesale

A practical guide for US CPG brands looking to wholesale food products into Canada's foodservice channel, covering compliance, logistics, and distribution.

Apr 26, 2026·9 min read

Woman-Owned and Ethical Certification on Packaging

Woman-Owned and Ethical Certification on Packaging

Learn how to add woman-owned and ethical certifications to your CPG packaging. Covers which badges matter, how to get certified, and design best practices.

Apr 25, 2026·8 min read

Post-Termination Broker Commission Periods Explained

Post-Termination Broker Commission Periods Explained

Learn how post-termination broker commission periods work in CPG. Covers typical clause lengths, negotiation tactics, and legal best practices for contract endings.

Apr 24, 2026·7 min read

AI-Powered Visual Branding for CPG Brands in 2026

AI-Powered Visual Branding for CPG Brands in 2026

Explore how CPG brands use AI for visual branding, from logo generation to product mockups. Covers top tools, limitations, and ethical considerations for 2026.

Apr 23, 2026·9 min read

How to Land Sodexo and Aramark Contract Feeder Accounts

How to Land Sodexo and Aramark Contract Feeder Accounts

Learn how CPG brands break into Sodexo and Aramark contract feeder accounts. Covers procurement, approved vendor lists, buyer personas, and real strategies.

Apr 22, 2026·9 min read

Negotiating Your Broker Agreement Beyond Commission

Negotiating Your Broker Agreement Beyond Commission

Go beyond the commission rate when negotiating your CPG broker agreement. Learn how to handle termination clauses, win fees, slotting, reporting, and more.

Apr 21, 2026·8 min read

UNFI HVA Accounts Explained for CPG Brands

UNFI HVA Accounts Explained for CPG Brands

Learn what UNFI HVA (High Volume Account) means, which retailers fall under HVA classification, and proven strategies to get your CPG products placed in these accounts.

Apr 20, 2026·7 min read

Selling Direct to Foodservice Distributors in Bulk

Selling Direct to Foodservice Distributors in Bulk

Learn how to sell directly to foodservice distributors like Vistar and US Foods. Covers pricing, bulk orders, relationship building, and avoiding common pitfalls.

Apr 19, 2026·9 min read

How to Design PR Boxes That Win Influencer Gifting

How to Design PR Boxes That Win Influencer Gifting

Learn how to design PR boxes for influencer gifting that actually get posted. Covers packaging partners, unboxing strategy, budget options, and brand storytelling.

Apr 18, 2026·10 min read

FoodBuy and Vistar for CPG Foodservice Distribution

FoodBuy and Vistar for CPG Foodservice Distribution

Learn how FoodBuy and Vistar work in foodservice distribution. Covers supplier requirements, onboarding steps, and tips for CPG brands entering the channel.

Apr 17, 2026·11 min read

Micro-Influencers for CPG Product Launches That Sell

Micro-Influencers for CPG Product Launches That Sell

A step-by-step guide to using micro-influencers for CPG product launches. Covers outreach, briefs, compensation models, and ROI measurement.

Apr 16, 2026·10 min read

Best Foodservice Sales Tools for Growing CPG Brands

Best Foodservice Sales Tools for Growing CPG Brands

Evaluate the best foodservice sales tools for CPG brands. Covers lead gen platforms, sales intelligence, online marketplaces, and ROI benchmarks for each.

Apr 15, 2026·10 min read

Why One-Size-Fits-All Brokers Fail CPG Brands

Why One-Size-Fits-All Brokers Fail CPG Brands

Generalist brokers underperform in niche CPG categories. Learn why specialized broker representation drives faster retail growth and stronger buyer relationships.

Apr 14, 2026·8 min read

DSD for Gyms and Medspas, Finding Niche Distributors

DSD for Gyms and Medspas, Finding Niche Distributors

Find niche DSD distributors that serve gyms, medspas, and fitness studios. Learn how to identify, approach, and partner with the right distribution partners.

Apr 13, 2026·10 min read

Selling CPG to Airlines, Hotels, and Event Planners

Selling CPG to Airlines, Hotels, and Event Planners

Learn how to sell your CPG products to airlines, hotels, and event planners. Strategies for pitching, pricing, and winning bulk orders in foodservice channels.

Apr 12, 2026·9 min read

Premium Label Finishes That Make CPG Products Stand Out

Premium Label Finishes That Make CPG Products Stand Out

Explore premium label finishes for CPG brands, from foil stamping to spot UV and textured stocks. Find vendors and cost-effective ways to elevate shelf appeal.

Apr 11, 2026·10 min read

The Mable Platform and How It Connects to US Foods

The Mable Platform and How It Connects to US Foods

Learn how the Mable platform works for CPG brands, its connections to US Foods Direct and KeHE CONNECT, and whether it fits your distribution strategy.

Apr 10, 2026·9 min read

Packaging Design for Sprouts That Wins Health Shoppers

Packaging Design for Sprouts That Wins Health Shoppers

Design packaging that wins at Sprouts Farmers Market. Learn what health-conscious shoppers look for, how Sprouts merchandises shelves, and key design elements.

Apr 9, 2026·9 min read

Foodservice Experience 101 for Emerging CPG Brands

Foodservice Experience 101 for Emerging CPG Brands

New to foodservice? This beginner's guide covers the foundational steps, common mistakes, and key actions CPG brands need to break into restaurants and cafes.

Apr 8, 2026·8 min read

How CPG Brands Are Using AI to Accelerate Wholesale Growth

How CPG Brands Are Using AI to Accelerate Wholesale Growth

Learn how CPG brands use AI tools like OpenClaw and purpose-built platforms to automate wholesale outreach, retail buyer targeting, and supply chain ops.

Apr 7, 2026·6 min read

The CPG Rebrand Roadmap, When and How to Refresh Your Brand

A practical CPG rebrand roadmap covering the signs you need one, refresh vs full rebrand, the step-by-step process, and the mistakes that cost sales.

Apr 2, 2026·7 min read