The Blog

The Modern Wholesale Playbook

How today's CPG brands find best-fit retailers, reach buyers, and scale without brokers.

Apr 19, 2026·9 min read

Selling Direct to Foodservice Distributors in Bulk

Learn how to sell directly to foodservice distributors like Vistar and US Foods. Covers pricing, bulk orders, relationship building, and avoiding common pitfalls.

Apr 18, 2026·10 min read

How to Design PR Boxes That Win Influencer Gifting

Learn how to design PR boxes for influencer gifting that actually get posted. Covers packaging partners, unboxing strategy, budget options, and brand storytelling.

Apr 17, 2026·11 min read

FoodBuy and Vistar for CPG Foodservice Distribution

Learn how FoodBuy and Vistar work in foodservice distribution. Covers supplier requirements, onboarding steps, and tips for CPG brands entering the channel.

Apr 16, 2026·10 min read

Micro-Influencers for CPG Product Launches That Sell

A step-by-step guide to using micro-influencers for CPG product launches. Covers outreach, briefs, compensation models, and ROI measurement.

Apr 15, 2026·10 min read

Best Foodservice Sales Tools for Growing CPG Brands

Evaluate the best foodservice sales tools for CPG brands. Covers lead gen platforms, sales intelligence, online marketplaces, and ROI benchmarks for each.

Apr 14, 2026·8 min read

Why One-Size-Fits-All Brokers Fail CPG Brands

Generalist brokers underperform in niche CPG categories. Learn why specialized broker representation drives faster retail growth and stronger buyer relationships.

DSD for Gyms and Medspas, Finding Niche Distributors

Find niche DSD distributors that serve gyms, medspas, and fitness studios. Learn how to identify, approach, and partner with the right distribution partners.

Apr 13, 2026·10 min read

Selling CPG to Airlines, Hotels, and Event Planners

Learn how to sell your CPG products to airlines, hotels, and event planners. Strategies for pitching, pricing, and winning bulk orders in foodservice channels.

Apr 12, 2026·9 min read

Premium Label Finishes That Make CPG Products Stand Out

Explore premium label finishes for CPG brands, from foil stamping to spot UV and textured stocks. Find vendors and cost-effective ways to elevate shelf appeal.

Apr 11, 2026·10 min read

How Mable Connects CPG Brands to Distributor Marketplaces

See how Mable connects CPG brands to UNFI, McLane, and US Foods buyers. Compare program fees, fulfillment duties, and the different KeHE CONNECT Direct model.

Apr 10, 2026·9 min read

Packaging Design for Sprouts That Wins Health Shoppers

Design packaging that wins at Sprouts Farmers Market. Learn what health-conscious shoppers look for, how Sprouts merchandises shelves, and key design elements.

Apr 9, 2026·9 min read

Foodservice Experience 101 for Emerging CPG Brands

New to foodservice? This beginner's guide covers the foundational steps, common mistakes, and key actions CPG brands need to break into restaurants and cafes.

Apr 8, 2026·8 min read

How to Find a Costco Broker Who Fits Your CPG Business

Find a Costco broker with relevant warehouse club experience. Vet references, define account ownership, compare fee proposals, and set support expectations.

Apr 7, 2026·8 min read

How CPG Brands Are Using AI to Accelerate Wholesale Growth

Learn how CPG brands use AI tools like OpenClaw and purpose-built platforms to automate wholesale outreach, retail buyer targeting, and supply chain ops.

Apr 7, 2026·6 min read

How to Plan KeHE Bloomington Shipping Without Delays

Plan KeHE Bloomington shipping with a clear checklist for destination checks, appointments, load documentation, delivery exceptions, and inventory follow-up.

Apr 6, 2026·8 min read

How to Use LinkedIn for Foodservice Buyer Outreach

Use LinkedIn for foodservice outreach with targeted buyer research, practical connection messages, Sales Navigator searches, and a clear sample follow-up plan.

Apr 5, 2026·9 min read

How to Choose Packaging Mockups, Prototypes and Renders

Choose packaging mockups, functional prototypes, and 3D renders for CPG launches. Build a clear vendor brief, compare quotes, and prevent costly rework early.

Apr 4, 2026·8 min read

How to Prepare for UNFI Microshows and Trend Reports

Prepare for UNFI microshows, assess natural and organic trend reports, and turn buyer conversations into practical assortment tests and stronger account plans.

Apr 3, 2026·8 min read

The CPG Rebrand Roadmap, When and How to Refresh Your Brand

A practical CPG rebrand roadmap covering the signs you need one, refresh vs full rebrand, the step-by-step process, and the mistakes that cost sales.

Apr 2, 2026·7 min read

How to Pitch Cafes, Coffee Shops, and QSRs on Your Product

Learn how to pitch cafes, coffee shops, and QSRs on your CPG product, from finding the right accounts to the operator questions that decide a yes.

Apr 1, 2026·7 min read

How to Use a Broker to Get Your CPG Brand Into Target

How to use a Target broker to get your CPG brand into Target. What a broker brings, how to vet real Target relationships, and when going direct wins instead.

Mar 31, 2026·9 min read

Specialty Distributors, Nassau Candy and Rainforest Explained

Understand specialty distributors like Nassau Candy and Rainforest, how they differ from broadline distributors UNFI and KeHE, and which CPG brands fit each tier.

Mar 30, 2026·8 min read

How CPG Brands Actually Get Into Retail Stores in 2026

Learn how modern CPG brands are landing retail placements faster using AI-powered outreach, verified buyer data, and automated store matching.

Mar 29, 2026·4 min read

How to Win On-Premise Sales at Bars and Restaurants

Build on-premise sales with better bar and restaurant outreach, focused RTD tastings, clear serving economics, and a trial plan that leads to repeat orders.

Mar 29, 2026·8 min read

Common CPG Packaging Design Mistakes That Hurt Sales

The biggest packaging design mistakes CPG brands make, from shelf readability to production limits and dieline discipline, plus how to fix each before you print.

Mar 28, 2026·10 min read

How to Win a Partnership With Rainforest Distribution

Learn how to approach, pitch, and negotiate a partnership with Rainforest Distribution, then drive the pull-through that turns placement into steady reorders.

Mar 27, 2026·10 min read

How to Develop a Distinct Brand Voice for Your CPG

Develop a distinct CPG brand voice that shoppers remember. Learn to define personality, pick voice traits, and stay consistent across every channel.

Mar 26, 2026·8 min read

How to Build a Foodservice Sell Sheet Buyers Want

Build a foodservice sell sheet operators actually use. Learn the specs, pricing, cost-per-serving math, and menu angles that get buyers to say yes.

Mar 25, 2026·9 min read

AI vs Brokers, a New Way to Generate CPG Sales Leads

Compare AI for CPG sales lead generation against brokers on cost, speed, control, and coverage, and learn when to use AI, a broker, or both to reach buyers.

Mar 24, 2026·8 min read

How to Manage E-commerce Resellers and Your Distributors

Learn how to control e-commerce resellers, enforce MAP, track diversion, and protect your distributor relationships so online sales stop draining your inventory.

Mar 23, 2026·8 min read