The Blog

The Modern Wholesale Playbook

How today's CPG brands find best-fit retailers, reach buyers, and scale without brokers.

Mar 31, 2026·9 min read

How to Use a Broker to Get Your CPG Brand Into Target

How to use a Target broker to get your CPG brand into Target. What a broker brings, how to vet real Target relationships, and when going direct wins instead.

Mar 30, 2026·8 min read

Specialty Distributors, Nassau Candy and Rainforest Explained

Understand specialty distributors like Nassau Candy and Rainforest, how they differ from broadline distributors UNFI and KeHE, and which CPG brands fit each tier.

Mar 29, 2026·4 min read

How CPG Brands Actually Get Into Retail Stores in 2026

Learn how modern CPG brands are landing retail placements faster using AI-powered outreach, verified buyer data, and automated store matching.

Mar 28, 2026·10 min read

Common CPG Packaging Design Mistakes That Hurt Sales

The biggest packaging design mistakes CPG brands make, from shelf readability to production limits and dieline discipline, plus how to fix each before you print.

Mar 27, 2026·10 min read

How to Win a Partnership With Rainforest Distribution

Learn how to approach, pitch, and negotiate a partnership with Rainforest Distribution, then drive the pull-through that turns placement into steady reorders.

Mar 26, 2026·8 min read

How to Develop a Distinct Brand Voice for Your CPG

Develop a distinct CPG brand voice that shoppers remember. Learn to define personality, pick voice traits, and stay consistent across every channel.

How to Build a Foodservice Sell Sheet Buyers Want

Build a foodservice sell sheet operators actually use. Learn the specs, pricing, cost-per-serving math, and menu angles that get buyers to say yes.

Mar 25, 2026·9 min read

AI vs Brokers, a New Way to Generate CPG Sales Leads

Compare AI for CPG sales lead generation against brokers on cost, speed, control, and coverage, and learn when to use AI, a broker, or both to reach buyers.

Mar 24, 2026·8 min read

How to Manage E-commerce Resellers and Your Distributors

Learn how to control e-commerce resellers, enforce MAP, track diversion, and protect your distributor relationships so online sales stop draining your inventory.

Mar 23, 2026·8 min read

Why You Don't Need a Foodservice Broker Yet, and When You Will

Do you need a foodservice broker? Learn what they actually do, why you can go direct early, and the real signs you have outgrown DIY and need one.

Mar 22, 2026·10 min read

How to Get Fast, Affordable Printing for CPG Packaging

Need quick turnaround printing for CPG packaging on a startup budget? Learn where to find fast printers, prep print-ready files, and cut costs on small runs.

Mar 21, 2026·10 min read

Seasonal Distribution Planning for Q1 Resets and Holidays

Master seasonal distribution planning for Q1 resets and holiday peaks. Align distributor orders, forecast inventory, and time new-item cut-ins so you never stock out.

Mar 20, 2026·9 min read

How to Choose Social Media Software for Your CPG Brand

Choosing social media software for CPG? Learn the tool categories, the CPG-specific features that matter, and a simple framework to build a stack without overpaying.

Mar 19, 2026·9 min read

How to Sell CPG Into Corporate and Institutional Foodservice

Sell CPG into corporate and institutional foodservice. Learn the buyers, procurement cycles, outreach, pack formats, and how to land and expand a pilot.

Mar 18, 2026·8 min read

Regional vs National Brokers, Which One You Need

Regional vs national brokers for CPG brands. Learn the pros, cons, costs, and sequencing to pick the right broker coverage for your retail growth stage.

Mar 17, 2026·8 min read

DSD in the Northeast, Challenges and Opportunities

A guide to DSD in the Northeast. Understand direct store delivery vs warehouse distribution, dense-metro challenges, and how to find and vet regional route distributors.

Mar 16, 2026·8 min read

How to Get Your Product Into Sysco, A Step-by-Step Guide

Learn how to get your product into Sysco. A step-by-step guide to opco structure, supplier onboarding requirements, operator pull-through, and realistic timelines.

Mar 15, 2026·9 min read

Packaging Hierarchy, How to Design for Retail Shelf Impact

Learn packaging hierarchy for retail shelf impact, from the three-second test to color blocking, so your product wins the glance and gets picked up.

Mar 14, 2026·9 min read

How to Negotiate Distributor Agreement Termination Clauses

Learn how to negotiate distributor agreement termination clauses, from notice periods and evergreen traps to inventory buyback and exclusivity.

Mar 13, 2026·10 min read

How to Get Your CPG Brand Featured in Major Media

Learn how to get your CPG brand featured in media: earned vs paid, hiring a PR rep, DIY pitching, category rules, and turning press into retail sell-through.

Mar 12, 2026·10 min read

How to Manage Retailer Relationships Without a Broker

Learn how to manage retailer relationships without a broker: reorder cadence, promo planning, buyer check-ins, sell-through reporting, and when you actually need one.

Mar 11, 2026·9 min read

Fractional Sales Rep vs Broker for CPG Growth Stages

Understand the difference between a fractional sales rep and a broker for CPG brands, the cost-benefit of each, and which one fits your current growth stage.

Mar 10, 2026·7 min read

How to Choose a KeHE Broker, Retainer or Commission

A guide to the KeHE broker landscape, comparing retainer and commission models, evaluating fair broker fees, and finding an experienced KeHE broker for your brand.

Mar 9, 2026·7 min read

How to Use AI for SEO to Grow CPG Visibility on Google

Learn how CPG brands use AI for SEO, from keyword research and content optimization to technical fixes and measuring results, without triggering a search penalty.

Mar 8, 2026·7 min read

How to Find Low MOQ Packaging Manufacturers for CPG

Learn how to find and vet low MOQ packaging manufacturers for pouches, custom boxes, inserts, and labels, plus how to negotiate smaller minimum order quantities.

Mar 7, 2026·7 min read

Certificate of Insurance Explained for CPG Distributors

Learn what a Certificate of Insurance (COI) is, why distributors like UNFI and KeHE require it, what must be on it, and how to get one without delaying your setup.

Mar 6, 2026·7 min read

How to Get Micro-Influencers to Post for Free Product

Learn how to get micro-influencers to post for free product, find affordable TikTok and Instagram creators, and run a gifting program that actually drives buzz.

Mar 5, 2026·7 min read

How to Build a Seasonal CPG Data Strategy for Resets

Learn how to use historical sell-through, syndicated data, and forecasting to prepare for Q1 retail resets and plan trade promotions across the whole year.

Mar 4, 2026·7 min read

How to Find a Broker for Natural and Specialty Grocery

Learn how to find and vet a natural grocery broker with real Whole Foods, Sprouts, and independent buyer relationships, and the questions to ask before you sign.

Mar 3, 2026·7 min read

The Pros and Cons of Layering Regional Distributors

A strategic guide to layering regional distributors on top of national ones like UNFI or KeHE, covering the benefits, the risks, and how to manage the network.

Mar 2, 2026·8 min read