The Blog

The Modern Wholesale Playbook

How today's CPG brands find best-fit retailers, reach buyers, and scale without brokers.

Mar 1, 2026·9 min read

How to Read Your Faire and Airgoods Marketplace Data

Learn how to analyze Faire marketplace data and Airgoods sales data, which wholesale metrics actually matter, and how to turn dashboards into growth decisions.

Feb 28, 2026·9 min read

A CPG Founder's Guide to Sustainable Packaging

A practical guide to sustainable packaging materials for CPG brands, covering PCR, mono-material, compostable options, suppliers, trade-offs, and defensible claims.

Feb 27, 2026·10 min read

How to Handle Pack Changes with UNFI and KeHE

Learn how to communicate a pack change to UNFI and KeHE, when a new UPC is required, and how to avoid deductions, re-slotting risk, and catalog errors.

Feb 26, 2026·8 min read

How to Exit an Underperforming CPG Agency Contract

Stuck in a bad CPG agency contract? Learn how to diagnose underperformance, get out early, protect your ad accounts and data, and run a clean handoff.

Feb 25, 2026·8 min read

Server-Side Tracking for DTC, Alternatives to Elevar

Compare the best Elevar alternatives for server-side tracking and learn how to implement it step by step for a Shopify DTC brand without losing conversions.

Feb 24, 2026·9 min read

How to Build a Winning CPG Broker Relationship That Lasts

You hired a CPG broker, now what? Learn the communication cadence, shared scorecard, and 30/60/90 goals that turn a broker into a true growth partner.

UNFI Insights vs the Alternatives for CPG Sales Data

Is UNFI Insights worth the cost? Compare UNFI's paid sales data with SPINS, Circana, broker reports, and free portal exports, then learn how to use it.

Feb 23, 2026·8 min read

How to Read CPG Category Performance Data for Beverages

Learn how to analyze CPG category performance and category sales data for beverages, read private label share, and build a velocity story buyers trust.

Feb 22, 2026·8 min read

How to Meet Quebec French Packaging Laws for CPG Brands

Quebec French packaging laws under Bill 96 are in effect. Here is exactly what US CPG brands must change on the label to sell in Canada and Quebec.

Feb 21, 2026·8 min read

The True Cost of Distribution for CPG Brands

What does distribution really cost a CPG brand? Build the full UNFI and KeHE cost stack, model your true landed cost per unit, and protect your margin.

Feb 20, 2026·9 min read

How to Write CPG Copy and Messaging That Sells

Learn CPG copywriting and brand messaging that converts. Build a messaging hierarchy, write for every surface, and brief a freelance copywriter the right way.

Feb 19, 2026·11 min read

Budget-Friendly CPG Market Research Tools That Work

The best budget CPG market research tools for concept testing and consumer surveys. Pay-as-you-go options, real price ranges, and the honest limits.

Feb 18, 2026·8 min read

CPG Broker Red Flags and the Cost of Ignoring Them

Spot CPG broker red flags before they cost you months and thousands. No transparency, no account list, no plan. Learn what to watch for and how to exit.

Feb 17, 2026·10 min read

How to Secure Your First Regional CPG Distributor

A beginner's playbook to land your first regional distributor. The exact outreach steps, the pitch a distributor wants, and the terms to negotiate before you sign.

Feb 16, 2026·10 min read

How to Use Google Analytics for CPG CRO Dashboards

Set up Google Analytics for CRO as a CPG brand. The exact GA4 reports, key events, and Looker Studio dashboard a DTC founder needs to lift conversion rate.

Feb 15, 2026·11 min read

AI vs Agencies for CPG Packaging Design Decisions

AI vs agency for CPG packaging design. A founder framework on cost, quality, dielines, and regulatory panels, plus when AI helps and when it fails.

Feb 14, 2026·9 min read

UNFI Deduction Codes Explained for CPG Brands

Decode common UNFI deduction codes, read your remittance backup, and dispute unfamiliar charges. A practical reference for CPG brands losing margin to UNFI.

Feb 13, 2026·10 min read

Why Your Meta and TikTok Ads Get Clicks But No Carts

Good CPMs and CTRs but empty carts? Diagnose and fix the click-to-cart gap in your Meta and TikTok ads with this tactical CPG conversion checklist.

Feb 12, 2026·8 min read

How to Research Consumer Demand for New CPG Categories

Learn how to research CPG consumer demand for emerging categories using Google Trends, SPINS, Nielsen, social listening, and marketplace data before you produce.

Feb 11, 2026·9 min read

How to Find and Hire Your First CPG Broker as a Founder

When should you hire your first CPG broker, where do you find one, and how do you get ready? A founder's beginner guide to the broker landscape and prep work.

Feb 10, 2026·9 min read

Selling to Restaurants Direct vs Through a Distributor

Should you sell to restaurants direct or through a distributor? Compare margins, sales cycles, requirements, and a stage-by-stage decision framework for CPG brands.

Feb 9, 2026·10 min read

How to Understand TikTok Ads Analytics for CPG Brands

Learn how to understand TikTok Ads analytics for CPG brands, including ROAS, CPA, hook rate, attribution windows, and the metrics that matter most.

Feb 8, 2026·10 min read

How to Meet FDA Labeling Compliance for CPG Products

Learn how to meet FDA labeling compliance for CPG products, including nutrition facts panels, serving size rules, allowed claims, and professional label audits.

Feb 7, 2026·12 min read

FOB vs Freight Services and What It Costs CPG Brands

Understand FOB vs freight services for CPG distribution, who owns cost and risk at each leg, and how to negotiate the terms that protect your margin.

Feb 6, 2026·10 min read

How to Build a CPG Brand Foundation From Naming to Rebrand

Build a CPG brand foundation the right way, from naming and positioning to knowing when a refresh or full rebrand is worth the budget.

Feb 5, 2026·9 min read

How to Run a CPG Competitor Analysis Using Free Tools

Learn how to run a CPG competitor analysis using free tools like Google Keyword Planner, Similarweb, and Google Trends, then turn the insights into real moves.

Feb 4, 2026·10 min read

How to Track and Manage Your CPG Broker's Performance

Learn how to track your CPG broker's performance with the right KPIs, reporting cadence, and red flags, plus how to course-correct an underperforming broker.

Feb 3, 2026·11 min read

How to Find DSD Partners for Non-Alc Beverages Outside CA

Learn how to find DSD partners for non-alc beverages outside California, including regional distributors, beer-network options, and what to ask before signing.

Feb 2, 2026·11 min read

How to Centralize E-Commerce Data Across Multiple Brands

Learn how multi-brand CPG companies centralize e-commerce data across Shopify, Amazon, and Faire using connectors, data warehouses, and BI tools.

Feb 1, 2026·10 min read

How CPG Brands Can Get Into Food Vending Machines

Learn how to place CPG products in food vending machines, including regulations, operators like Compass and Canteen, and the economics of self-operating.

Jan 31, 2026·12 min read