The Blog

The Modern Wholesale Playbook

How today's CPG brands find best-fit retailers, reach buyers, and scale without brokers.

Mar 12, 2026·10 min read

How to Get Your CPG Brand Featured in Major Media

Learn how to get your CPG brand featured in media: earned vs paid, hiring a PR rep, DIY pitching, category rules, and turning press into retail sell-through.

Mar 11, 2026·10 min read

How to Manage Wholesale Accounts Without Burning Out

Learn how lean CPG teams manage wholesale accounts without a broker, prevent missed reorders, revive quiet stores, and protect founder time as they scale.

Mar 10, 2026·7 min read

Fractional Sales Rep vs Broker for CPG Growth Stages

Understand the difference between a fractional sales rep and a broker for CPG brands, the cost-benefit of each, and which one fits your current growth stage.

Mar 9, 2026·7 min read

How to Choose a KeHE Broker, Retainer or Commission

A guide to the KeHE broker landscape, comparing retainer and commission models, evaluating fair broker fees, and finding an experienced KeHE broker for your brand.

Mar 8, 2026·7 min read

How to Use AI for SEO to Grow CPG Visibility on Google

Learn how CPG brands use AI for SEO, from keyword research and content optimization to technical fixes and measuring results, without triggering a search penalty.

Mar 7, 2026·7 min read

How to Find Low MOQ Packaging Manufacturers for CPG

Learn how to find and vet low MOQ packaging manufacturers for pouches, custom boxes, inserts, and labels, plus how to negotiate smaller minimum order quantities.

Certificate of Insurance Explained for CPG Distributors

Learn what a Certificate of Insurance (COI) is, why distributors like UNFI and KeHE require it, what must be on it, and how to get one without delaying your setup.

Mar 6, 2026·7 min read

How to Get Micro-Influencers to Post for Free Product

Learn how to get micro-influencers to post for free product, find affordable TikTok and Instagram creators, and run a gifting program that actually drives buzz.

Mar 5, 2026·7 min read

How to Build a Seasonal CPG Data Strategy for Resets

Learn how to use historical sell-through, syndicated data, and forecasting to prepare for Q1 retail resets and plan trade promotions across the whole year.

Mar 4, 2026·7 min read

How to Find a Broker for Natural and Specialty Grocery

Learn how to find and vet a natural grocery broker with real Whole Foods, Sprouts, and independent buyer relationships, and the questions to ask before you sign.

Mar 3, 2026·7 min read

The Pros and Cons of Layering Regional Distributors

A strategic guide to layering regional distributors on top of national ones like UNFI or KeHE, covering the benefits, the risks, and how to manage the network.

Mar 2, 2026·8 min read

How to Read Your Faire and Airgoods Marketplace Data

Learn how to analyze Faire marketplace data and Airgoods sales data, which wholesale metrics actually matter, and how to turn dashboards into growth decisions.

Mar 1, 2026·9 min read

A CPG Founder's Guide to Sustainable Packaging

A practical guide to sustainable packaging materials for CPG brands, covering PCR, mono-material, compostable options, suppliers, trade-offs, and defensible claims.

Feb 28, 2026·9 min read

How to Handle Pack Changes with UNFI and KeHE

Learn how to communicate a pack change to UNFI and KeHE, when a new UPC is required, and how to avoid deductions, re-slotting risk, and catalog errors.

Feb 27, 2026·10 min read

How to Exit an Underperforming CPG Agency Contract

Stuck in a bad CPG agency contract? Learn how to diagnose underperformance, get out early, protect your ad accounts and data, and run a clean handoff.

Feb 26, 2026·8 min read

Server-Side Tracking for DTC, Alternatives to Elevar

Compare the best Elevar alternatives for server-side tracking and learn how to implement it step by step for a Shopify DTC brand without losing conversions.

Feb 25, 2026·8 min read

How to Build a Winning CPG Broker Relationship That Lasts

You hired a CPG broker, now what? Learn the communication cadence, shared scorecard, and 30/60/90 goals that turn a broker into a true growth partner.

Feb 24, 2026·9 min read

UNFI Insights vs the Alternatives for CPG Sales Data

Is UNFI Insights worth the cost? Compare UNFI's paid sales data with SPINS, Circana, broker reports, and free portal exports, then learn how to use it.

Feb 23, 2026·8 min read

How to Read CPG Category Performance Data for Beverages

Learn how to analyze CPG category performance and category sales data for beverages, read private label share, and build a velocity story buyers trust.

Feb 22, 2026·8 min read

How to Meet Quebec French Packaging Laws for CPG Brands

Quebec French packaging laws under Bill 96 are in effect. Here is exactly what US CPG brands must change on the label to sell in Canada and Quebec.

Feb 21, 2026·8 min read

The True Cost of Distribution for CPG Brands

What does distribution really cost a CPG brand? Build the full UNFI and KeHE cost stack, model your true landed cost per unit, and protect your margin.

Feb 20, 2026·9 min read

How to Write CPG Copy and Messaging That Sells

Learn CPG copywriting and brand messaging that converts. Build a messaging hierarchy, write for every surface, and brief a freelance copywriter the right way.

Feb 19, 2026·11 min read

Budget-Friendly CPG Market Research Tools That Work

The best budget CPG market research tools for concept testing and consumer surveys. Pay-as-you-go options, real price ranges, and the honest limits.

Feb 18, 2026·8 min read

CPG Broker Red Flags and the Cost of Ignoring Them

Spot CPG broker red flags before they cost you months and thousands. No transparency, no account list, no plan. Learn what to watch for and how to exit.

Feb 17, 2026·10 min read

How to Secure Your First Regional CPG Distributor

A beginner's playbook to land your first regional distributor. The exact outreach steps, the pitch a distributor wants, and the terms to negotiate before you sign.

Feb 16, 2026·10 min read

How to Use Google Analytics for CPG CRO Dashboards

Set up Google Analytics for CRO as a CPG brand. The exact GA4 reports, key events, and Looker Studio dashboard a DTC founder needs to lift conversion rate.

Feb 15, 2026·11 min read

AI vs Agencies for CPG Packaging Design Decisions

AI vs agency for CPG packaging design. A founder framework on cost, quality, dielines, and regulatory panels, plus when AI helps and when it fails.

Feb 14, 2026·9 min read

UNFI Deduction Codes Explained for CPG Brands

Decode common UNFI deduction codes, read your remittance backup, and dispute unfamiliar charges. A practical reference for CPG brands losing margin to UNFI.

Feb 13, 2026·10 min read

Why Your Meta and TikTok Ads Get Clicks But No Carts

Good CPMs and CTRs but empty carts? Diagnose and fix the click-to-cart gap in your Meta and TikTok ads with this tactical CPG conversion checklist.

Feb 12, 2026·8 min read

How to Research Consumer Demand for New CPG Categories

Learn how to research CPG consumer demand for emerging categories using Google Trends, SPINS, Nielsen, social listening, and marketplace data before you produce.

Feb 11, 2026·9 min read