The Blog

The Modern Wholesale Playbook

How today's CPG brands find best-fit retailers, reach buyers, and scale without brokers.

Oct 12, 2025·8 min read

Optimizing Promotions for New Brands After Retail Launch

Learn when new CPG brands should run their first promotions after retail launch, which promo types drive real velocity, and how to stretch a limited budget.

Oct 11, 2025·9 min read

Palletization and Master Cartons for a Leaner Supply Chain

Learn how to determine the optimal units per master carton, build stable pallet structures, and reduce freight and shipping costs across your CPG supply chain.

Oct 10, 2025·9 min read

5 Biggest Mistakes CPG Brands Make Pitching Buyers

Avoid the five most common mistakes CPG brands make when pitching retail buyers. Covers market research, sell sheets, velocity data, follow-up, and more.

Oct 9, 2025·8 min read

The CPG Founder's Guide to Shopify Design and CRO

Learn Shopify website design and CRO strategies built for CPG brands. Covers mobile UX, A/B testing frameworks, and how to hire designers focused on results.

Oct 8, 2025·9 min read

Best Tech Tools for Field Execution and Merchandising

Compare in-store execution tools for CPG brands, covering store audits, merchandising photos, inventory tracking, field reporting, and affordable options.

Oct 7, 2025·8 min read

What Retailers Look For in Product Presentation

Learn what retail buyers expect from your product presentation, including samples, sell sheets, and pitch standards across natural, conventional, and specialty channels.

Funding and Financial Planning for Whole Foods Success

Learn how much funding you need for Whole Foods, how to forecast inventory and cash flow, and financing strategies to cover slotting fees and payment cycles.

Oct 6, 2025·10 min read

How to Win Retailer Innovation Programs at Sprouts and Beyond

A tactical guide to retailer innovation programs like Sprouts Forager and Costco Roadshows. Learn vendor requirements, demo tactics, and how to convert.

Oct 5, 2025·8 min read

Mastering Frozen Food Logistics for Buyer Presentations

How to transport, present, and sample frozen food products at buyer meetings. Covers cold chain logistics, essential equipment, food safety, and presentation strategies.

Oct 4, 2025·9 min read

Leveraging Your DTC Customers to Fuel Retail Velocity

Learn how to turn your DTC customer base into retail velocity. Strategies for driving loyal online buyers to store shelves, boosting sell-through, and proving demand to retailers.

Oct 3, 2025·8 min read

Understanding Agency Pricing Models for CPG Brands

Retainer, project-based, or performance pricing for your CPG marketing agency? Compare the costs, pros, cons, and negotiation tips to get the best deal.

Oct 2, 2025·9 min read

Low-Cost Merchandising Ideas for Small CPG Brands on a Budget

Budget-tight CPG brands can still win at retail merchandising. DIY displays, smart shelf placement, POS materials, and retailer partnerships that work.

Oct 1, 2025·8 min read

Retail Promotional Allowances Explained for CPG Brands

Learn how off-invoice discounts, billbacks, and scan-based promotions work in CPG wholesale. Budget, negotiate, and track promotional allowances effectively.

Sep 30, 2025·9 min read

Smart Financial Moves to Scale Your CPG Brand Faster

Discover the financial strategies that help CPG founders reduce workload and accelerate growth. From inventory financing to automation ROI, here is your playbook.

Sep 29, 2025·8 min read

Mastering In-Store Demos and Promotions at Sprouts

How to run effective demos and promotions at Sprouts Farmers Market. Covers demo programs, merchandising standards, and promotional calendar strategies.

Sep 28, 2025·9 min read

Custom Packaging for CPG Brands With Low Minimum Runs

How early-stage CPG brands find packaging designers, source low-MOQ materials, ensure print quality, and manage cash flow through packaging production.

Sep 27, 2025·9 min read

The Ultimate CPG Buyer Follow-Up Checklist That Converts

A complete checklist for CPG founders on following up with retail buyers after sample requests, including email templates, timing, and when to move on.

Sep 26, 2025·9 min read

The CPG Founder's Guide to Trade Show Season Success

A step-by-step guide for CPG founders on choosing the right trade shows, preparing samples and materials, capturing leads, and measuring trade show ROI.

Sep 25, 2025·8 min read

Whole Foods Demos, Merchandising, and Vendor Programs

A complete guide to Whole Foods demos, merchandising strategies, vendor programs, and the real costs of in-store execution for emerging CPG brands.

Sep 24, 2025·8 min read

Launching Your CPG in Specialty Retail Beyond Grocery

A practical guide for CPG brands expanding beyond grocery into specialty retail channels like gift stores, hospitality, and QSR foodservice accounts.

Sep 23, 2025·8 min read

Securing Your Series A With the Right CPG VC Investors

A founder's guide to finding the right CPG VC investors for your Series A. Learn how to research firms, build relationships, and ask the right questions.

Sep 22, 2025·11 min read

Demos vs. Other Tactics for Driving Trial on a Budget

Compare in-store demos against budget-friendly trial-driving tactics for CPG brands. Learn which alternatives move product and how to measure results.

Sep 21, 2025·10 min read

Finding a Beverage Co-Packer With Low MOQs on the East Coast

Find the right beverage co-packer on the East Coast with low MOQs. Learn how to evaluate hot-fill, cold-fill, and carbonated production partners for startups.

Sep 20, 2025·11 min read

Whole Foods LEAP Application, a Strategic Deep Dive

Master the Whole Foods LEAP application process. Learn the program requirements, how to write a compelling submission, and what happens after you apply.

Sep 19, 2025·11 min read

UGC vs. Professional Photography for Your CPG Brand

Compare UGC and professional photography for CPG brands. Learn the real costs, conversion rates, and exactly when to use each across ads, social, and retail.

Sep 18, 2025·8 min read

The Real Cost of In-Store Demos and How to Budget

In-store demos cost $150 to $500+ per session. What drives the price, how to compare demo providers, and how to budget demos that actually pay for themselves.

Sep 17, 2025·9 min read

How New CPG Brands Hit the Erewhon Shelves Fast

Erewhon is the most influential specialty retailer in CPG. How new brands navigate the vetting process, meet buyer expectations, and launch successfully.

Sep 16, 2025·9 min read

Anatomy of a Winning CPG Series A Pitch Deck

Most CPG pitch decks fail because they lead with passion instead of proof. The essential slides, financial frameworks, and storytelling that win Series A.

Sep 15, 2025·10 min read

Hiring Brand Ambassadors for In-Store Demos Done Right

Brand ambassadors make or break your in-store demos. When to hire in-house vs outsource, how to recruit and compensate, and building a reliable program.

Sep 14, 2025·9 min read

Maximizing ROI at Music Festivals and College Campuses

Music festivals and college campuses give CPG brands direct access to younger demographics. How to plan activations, measure ROI, and convert to buyers.

Sep 13, 2025·9 min read