The Blog

The Modern Wholesale Playbook

How today's CPG brands find best-fit retailers, reach buyers, and scale without brokers.

Dec 12, 2025·10 min read

How to Fight UNFI and KeHE Deductions and Chargebacks

Learn how to identify, dispute, and prevent UNFI and KeHE deductions and chargebacks. Tactical advice for CPG founders on recovering lost revenue from distributors.

Dec 11, 2025·9 min read

How to Sell to Curated Online Retailers as a CPG Brand

Learn how CPG brands can approach curated online retailers, prepare buyer submissions, compare supplier terms, and plan inventory before committing to a launch.

Dec 10, 2025·10 min read

Merchandising Strategies for Huckleberry's and Rosauers

Merchandising and placement strategies for Huckleberry's Natural Market and Rosauers. Covers demos, buyer relationships, and regional grocery best practices.

Dec 9, 2025·9 min read

KeHE vs UNFI for CPG Brands Entering National Distribution

A side-by-side comparison of KeHE and UNFI for CPG brands entering national distribution. Covers fees, programs, category strengths, and how to choose.

Dec 7, 2025·10 min read

Shelf Talkers That Drive Impulse Buys and Educate Shoppers

Learn how to create shelf talkers that drive impulse buys and educate retail shoppers. Covers design, messaging, placement, and measuring sales impact.

Dec 6, 2025·10 min read

Scaling CPG Production From First Run to Seasonal Strategy

Learn how to scale CPG production from your first run to seasonal strategies. Covers optimal quantities, co-packer partnerships, and lead time planning.

The Complete UNFI New Item Setup Checklist for CPG Brands

A step-by-step UNFI new item setup checklist for CPG brands. Covers the documents, fees, and data synchronization needed to avoid costly launch delays.

Dec 5, 2025·12 min read

Instacart Ads for CPG Brands, a Practical Beginner's Guide

Learn how to set up and optimize Instacart Ads for your CPG brand. Covers campaign types, bidding strategy, listing optimization, and measuring real ROI.

Dec 4, 2025·10 min read

Why Your CPG Brand Does Not Need a Mega-Broker Yet

Large national CPG brokers like Acosta and Advantage promise scale, but emerging brands get buried. Learn when mega-brokers help and what to do instead.

Dec 3, 2025·11 min read

Is RangeMe Worth It for CPG Brands Seeking Retail Buyers

Is RangeMe worth it for your CPG brand? Compare plan capabilities, buyer signals, sample costs, and retail readiness before paying for visibility or renewing.

Dec 2, 2025·9 min read

Japan's Unique Distribution Landscape for CPG Brands Explained

Understand Japan's CPG distribution system, from national and regional distributors to trading companies and specialty importers, and pick the right partner.

Dec 1, 2025·10 min read

How Social Nature and Influencer Marketing Drive In-Store Trial

Learn how CPG brands use Social Nature and micro-influencer marketing to drive in-store product trial, generate authentic content, and boost retail velocities.

Nov 30, 2025·9 min read

Sourcing Custom Packaging for Bottles, Pouches, and Display Boxes

How to source custom bottles, stand-up pouches, and retail display boxes for your CPG brand. Covers suppliers, specs, MOQs, and artwork requirements.

Nov 29, 2025·11 min read

How to Find The Fresh Market Email Format for Buyer Outreach

Learn The Fresh Market email format, how to verify buyer contacts, and what to write in your first outreach email. A practical guide for CPG founders.

Nov 28, 2025·9 min read

How CPG Brands Migrate From Wix to Shopify Successfully

A step-by-step guide for CPG brands migrating from Wix to Shopify. Covers product data, customer migration, SEO preservation, and post-migration optimization.

Nov 27, 2025·10 min read

End Cap Displays That Actually Drive Sales in Retail

Learn how to win end cap placements, design displays that convert, and measure the sales lift. A tactical guide for CPG brands entering retail.

Nov 26, 2025·10 min read

How to Get Your CPG Brand Into The Fresh Market Successfully

Learn how to pitch The Fresh Market buyers, tailor your outreach to their premium positioning, and navigate supplier requirements for CPG brands.

Nov 25, 2025·10 min read

Finding Your First Japanese Distribution Partner Through Your Network

Learn how CPG founders use professional networks, referrals, and industry events to find and connect with Japanese distribution partners for market entry.

Nov 24, 2025·10 min read

How to Measure In-Store Demo ROI Beyond Same-Day Sales Lift

Learn how to measure in-store demo ROI with metrics beyond sales lift. Covers trial rate, repeat purchase, velocity impact, and tools for tracking demo performance.

Nov 23, 2025·10 min read

AP/AR Automation for CPG Brands That Have Outgrown QuickBooks

Evaluate the best AP/AR automation tools for CPG brands. Learn how to reduce manual financial workload and integrate with your existing accounting software.

Nov 22, 2025·9 min read

How to Use Proof of Intent to Secure Inventory Funding

Learn how to document proof of retailer intent and use it to secure inventory funding. A practical guide for CPG founders navigating PO financing and lending.

Nov 21, 2025·9 min read

Best Shopify Apps for CPG Brands That Actually Drive ROI

Discover the best Shopify apps for CPG brands across email, reviews, loyalty, and upsells. Build a lean app stack that drives revenue without killing performance.

Nov 20, 2025·9 min read

How to Drive Sales Velocity at Fresh Thyme Market Stores

Learn how CPG brands increase sales velocity at Fresh Thyme Market with demo strategies, shelf placement tactics, and promotional programs that drive results.

Nov 19, 2025·9 min read

Nielsen vs SPINS for CPG Brands and Which One to Choose

Compare Nielsen and SPINS data providers for CPG brands. Learn coverage differences, costs, use cases, and how to apply retail data to drive wholesale growth.

Nov 18, 2025·9 min read

How to Vet Japanese CPG Distributors Before Signing a Deal

Learn how to vet Japanese CPG distributors with this practical guide covering financial checks, portfolio analysis, contract terms, and red flags to watch for.

Nov 17, 2025·10 min read

Albertsons Merchandising and Demo Strategies That Win Shelf Space

Proven merchandising and demo strategies for Albertsons Companies banners including Safeway, Vons, and Jewel-Osco. Drive velocity and win shelf space across the network.

Nov 16, 2025·9 min read

Finding the Right Co-Packer for Niche Food Products

Find a co-packer for niche food products like vegan pesto, smoked meats, and specialty items. Covers certifications, scheduling, capacity, and vetting steps.

Nov 15, 2025·11 min read

Negotiating Promotional Allowances in Retail Deals

Learn how to negotiate promotional allowances with retail buyers. Covers off-invoice discounts, billbacks, scan promos, and margin protection strategies.

Nov 14, 2025·11 min read

The CPG Founder's Guide to Targeting Costco Successfully

A practical guide for CPG founders targeting Costco. Learn the buying process, supplier requirements, pitch strategies, and packaging specs to land this giant.

Nov 13, 2025·9 min read

How to Navigate Trader Joe's Unique In-Store Execution

Learn how Trader Joe's in-store execution works, from product selection to demos and sampling. A practical guide for CPG founders targeting this unique retailer.

Nov 12, 2025·8 min read